---
title: "Markup Calculator — Selling Price from Cost and Markup %"
description: "Calculate selling price from cost and markup percentage, or find markup % from cost and price. Understand retail markup standards by country and industry. Free, no ads."
url: "https://worldcalculators.org/calculators/markup/"
canonical: "https://worldcalculators.org/calculators/markup/"
---

# Markup Calculator

Calculate selling price from cost and markup percentage, or find markup % from cost and price. Understand retail markup standards by country and industry. Free, no ads.

## Quick answer

Selling Price = Cost × (1 + Markup%). Markup % = (Price − Cost) ÷ Cost × 100. A 100% markup (keystone pricing) = 50% gross margin. Retail standard: 50% markup for most consumer goods; 100–200% for specialty/luxury.

Source: https://worldcalculators.org/calculators/markup/
Markdown mirror of the HTML page. Prefer this URL for RAG; the interactive calculator still lives on the HTML page.