How do you calculate markup percentage?

Markup % = (Selling Price − Cost) ÷ Cost × 100. Example: cost $40, selling price $60 → Markup = ($60−$40) ÷ $40 × 100 = 50%. To find selling price from cost and desired markup: Selling Price = Cost × (1 + Markup/100).

What is keystone markup?

Keystone markup is a 100% markup — pricing an item at exactly double its cost. Common in retail, it became popular because of its simplicity: a buyer pays $20 for goods, sells them at $40. Keystone equals a 50% gross margin. Many independent retailers use keystone as a starting point, then adjust up or down based on competition and demand.

What markup do supermarkets use in different countries?

Supermarket markup varies by product category. Produce: 30–75% markup. Branded packaged goods: 15–25%. Own-brand/private label: 50–100%+. In the UK, Tesco/Sainsbury's average gross margin is 5–7% (tight margin, high volume). US grocery chains like Kroger average 6–8% gross margin. German discounters Aldi/Lidl run on ~10–15% gross margins.

🏷️ Retail Markup 💼 Wholesale 📊 Margin vs Markup

Markup Calculator

Calculate selling price from cost and desired markup percentage, or find the markup percentage between cost and price. Markup conventions vary by industry and country.

Quick Answer

Selling Price = Cost × (1 + Markup%). Markup % = (Price − Cost) ÷ Cost × 100. A 100% markup (keystone pricing) = 50% gross margin. Retail standard: 50% markup for most consumer goods; 100–200% for specialty/luxury.

Cost ($)

Revenue / Selling Price ($)

Typical Retail Markup by Sector

Sector	Typical Markup	Gross Margin Equiv.	Notes
Grocery (branded)	15–25%	13–20%	Thin margins, high volume
Electronics	30–50%	23–33%	Competitive, price-matched online
Apparel / Fashion	80–150%	44–60%	Seasonal clearance reduces effective margin
Jewelry	100–300%	50–75%	Highest retail markup category
Cosmetics / Beauty	150–300%	60–75%	High brand value, low COGS
Pharmaceuticals (OTC)	100–200%	50–67%	Varies by country; EU more regulated
Restaurants (food)	200–400%	67–80%	Cost = food only; labor separate
Software (SaaS)	500–2000%	83–95%	Near-zero marginal cost per user

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